A Great Story Sells Beer
The ConclusionLast week I told you about my husband's quest for Midas Touch by Dogfish Head Craft Brewery after reading an article about how the specialty beer was based on archeological finds at a 700 B.C. tomb. My father-in-law read that post and joined in on the quest, delivering a 4-pack into my husband's hands.
I'm not a beer drinker, and I try to avoid wheat products as much as possible, but I had to try a sip. Let me say it was a really tasty brew. The depth of flavor was pretty impressive. While the taste was good, I was more interested in the packaging. Dogfish Head has the branding down.