The world is filled with exciting threads. Pull one here. Pull one there. The next thing you know, you’re tangled up in a mass of twisted threads with nothing to show. On the other hand, select the right thread, combine it with another good thread, and you create a beautiful sweater.
So how do you know which thread is the right thread? You follow the thread that fits your mission statement.
Here’s the problem. I launched a business without a mission statement. The term "mission statement" creeps me out. Too many mission statements are complicated trite. Besides my business is just me. Writing a mission statement seemed pretentious.
Now I have millions of shiny, exciting threads dangling in front of me, and I’m grabbing at them like a cat under the influence of catnip. Without at least an informal mission statement, I have no solid way to select the right thread.
While the term “mission statement” doesn’t work for me, I do appreciate the clarity of purpose that the concept brings. What I am seeking is the business equivalent of the philosophical questions “Who am I, and why am I here?” To develop a meaningful mission statement, you have to start with some serious soul searching.
- Who am I? Who do I want to be?
- What do I do? Why?
- What thrills me? What drains me?
- If I only finished one thing today, what would have the most meaning?
- What should I pursue and what should I leave behind.
- Does anyone care what I do? Why should they?
- Can I do anything useful for them?
- What is important to them?
- Am I really different from other people doing the same thing?
This isn’t something you do in 5 minutes. I’m going through the process, and it is not an easy one. Fortunately, it is an enlightening one.
I’d love your help on this.
How do you select the right threads in life? What questions do you ask in your soul searching? Is there a better term than “mission statement?”
Please share your thoughts, and I’ll keep you posted on my progress!