Some women love buying lingerie. Personally, I hate spending money on things that 99% of the people I encounter never see. But that being said, a good bra is a necessity for forty-year-old boobs. Recently the “barely there” bras by Hanes caught my eye.They advertise “No guessing games. Just Smart Sizes.” No A, B, C, or Ds. Instead you selected XS,S,M,L,or XL. They were on sale last month so, I decided to give one a try. Since pretty colors cost the same as white, I picked out a delicate pink one. When I got home, I noticed a “buy one, try one” offer on the tag. So for just $3 shipping I could send away for a free bra. I liked the one I picked out, but I wanted a thicker fabric. I went online to scope out the choices. Here is where informative product descriptions come in handy. What I really wanted to know is “will the bra keep my nipples from sticking out in public?” Since I can’t feel the fabric online I have to rely on the product description to help me out. And there it was. Right there in the benefit bullets. “No telling the world how cold you are.” Bingo. Bra identified. Unfortunately this one wasn’t one of my choices for a free bra. My search continued, and I settled on one that had “foam cups.” Not sure if that is what I need, but I’ll find out when it gets here. Informative product descriptions are a must right up there with great photos. Etsy has a really good article, “20 questions your buyers are asking” that outlines some ideas for questions you might need to answer if you plan to sell products online. What questions do you ask yourself when shopping online?
